Alexander Friese
About Alexander Friese
Alexander Friese serves as the Head of Digital Marketing Europe at Entain, overseeing bwin/Sportingbet since 2020. With a background in digital marketing and data strategy, he has collaborated with major sports organizations and managed a team of 35 experts across Europe.
Work at Entain
Currently, Alexander Friese serves as the Head of Digital Marketing Europe for bwin/Sportingbet at Entain. He has held this position since 2020, overseeing digital marketing strategies across multiple European markets. His role involves managing the digital end-to-end customer journey, ensuring effective interactions from initial media exposure through to customer retention.
Previous Experience in Digital Marketing
Before joining Entain, Alexander Friese accumulated extensive experience in digital marketing roles. He worked as a Digital Marketing Specialist at Hutchison Drei Austria GmbH from 2018 to 2020. He also held various positions at Dentsu Aegis Network, including Senior Data Strategist and Programmatic Account Manager, contributing to data-driven marketing strategies in Vienna. His earlier roles include Online Marketing Manager at DELINERO GmbH and FFG Finanzcheck Finanzportale GmbH.
Education and Expertise
Alexander Friese holds a Master of Science (MSc) in International Management from Royal Holloway, University of London, where he studied from 2014 to 2018. He also earned a Bachelor of Arts (BA) in Management, Business & Administration from Leeds Beckett University in 2011. His educational background provides a strong foundation for his expertise in digital marketing and strategic management.
Collaborations and Partnerships
Throughout his career, Alexander Friese has collaborated with notable sports organizations and brands such as UEFA, DFB, Borussia Dortmund, SKY, DAZN, 433, FootballCo, and 11teamsports. These partnerships have enhanced his understanding of the sports marketing landscape and contributed to his ability to manage significant marketing initiatives.
Leadership and Team Management
In his current role, Alexander Friese mentors a team of 35 digital marketing professionals across various European locations. He focuses on their professional and personal development, fostering a collaborative environment that encourages growth. His leadership extends to overseeing a substantial digital marketing budget, ensuring optimal resource allocation for impactful marketing results.