Alfredo Sarno
About Alfredo Sarno
Alfredo Sarno serves as the CRM Team Lead at Entain, where he has worked since 2021. He has a background in customer strategy and marketing, with previous roles at Kindred Group plc and Testronic.
Work at Entain
Alfredo Sarno has served as the CRM Team Lead at Entain since 2021. In this role, he leads a team of six resources across two brands, focusing on enhancing customer relationship management strategies. He is responsible for managing and optimizing bonus spend to improve campaign effectiveness and cost efficiency. Sarno collaborates with cross-functional teams to refine processes and establish best practices. His work involves supervising the multi-channel customer strategy aimed at increasing customer retention and lifetime value.
Previous Experience at Kindred Group plc
Before joining Entain, Alfredo Sarno worked at Kindred Group plc from 2017 to 2021. He initially served as a Website Executive for five months before transitioning to the role of Customer Strategy Manager. In this capacity, he focused on developing customer strategies that enhanced engagement and retention. His tenure at Kindred Group plc spanned three years, during which he gained valuable experience in customer relationship management.
Early Career at Testronic
Alfredo Sarno began his career at Testronic, where he worked as a Videogames and Localization Tester from 2013 to 2017. His role involved testing video games and ensuring the accuracy of localization efforts. This four-year experience provided him with a foundation in quality assurance and attention to detail, which he later applied in his customer strategy roles.
Education and Expertise
Alfredo Sarno holds a Master's degree in Consumer Marketing from La Sapienza, where he studied from 2007 to 2010. His educational background equips him with a strong understanding of consumer behavior and marketing strategies, which he applies in his current role to enhance customer engagement and retention. Sarno's expertise includes data strategy requirements, focusing on personalization in lifecycle campaigns.
Compliance and Market Monitoring
In his current position, Alfredo Sarno monitors competition, market trends, and the legal landscape to ensure compliance with local regulations, including GDPR and KYC processes. His attention to regulatory compliance is crucial in maintaining the integrity of customer data and ensuring that all marketing practices align with legal standards.