Andrew Murphy
About Andrew Murphy
Andrew Murphy serves as the Global Head of CX Research at Entain, bringing extensive experience in quantitative research and customer insights. His career includes roles at notable companies such as Metro UK, William Hill, and Ladbrokes Coral Group.
Current Role at Entain
Andrew Murphy serves as the Global Head of CX Research at Entain, a position he has held since 2020. In this role, he focuses on enhancing customer experience through research initiatives. His responsibilities include overseeing various research projects that inform customer engagement strategies and improve service delivery. Based in London, England, he contributes to the company's efforts in understanding customer needs and preferences.
Previous Experience in Research Management
Prior to his current role, Andrew Murphy worked at Ladbrokes Coral Group as the Head of Customer Communities from 2017 to 2020. He managed customer engagement initiatives and developed strategies to enhance customer interaction. Before that, he was a Research Manager at William Hill from 2012 to 2017, where he focused on research methodologies to support business decisions. His earlier experience includes a role as a Research Manager at Metro UK from 2008 to 2012.
Background in Quantitative Research Methods
Andrew has a strong background in quantitative research methods, which he has applied throughout his career in various roles. His expertise includes managing online communities and implementing voice of the customer (VOC) programs. He has experience in conducting tracking studies and ad-hoc research projects, which have contributed to data-driven decision-making in the organizations he has worked for.
Educational Qualifications
Andrew Murphy studied at the University of the West of England, where he earned a Bachelor of Arts with Honors in Business Studies from 2000 to 2004. His education provided a foundation in business principles and research methodologies, which he has leveraged in his professional roles.
Early Career at Virgin Media and Trinity Mirror Group
Andrew began his career at Virgin Media, where he worked as a Research Assistant/Executive from 2004 to 2008. This role allowed him to develop essential research skills. He briefly worked at Trinity Mirror Group PLC as a Senior Planner on a maternity cover contract in 2012 for five months, further expanding his experience in the media sector.