Andrew Todd
About Andrew Todd
Andrew Todd serves as the Director of CR and Vertical Games Studios at Entain, where he has worked since 2022. He has extensive experience in game design and production, having previously owned COOL GAMES LIMITED and worked at BARCREST GROUP LIMITED.
Work at Entain
Andrew Todd has been serving as the Director of CR and Vertical Games Studios at Entain since 2022. In this role, he oversees production activities across multiple projects, ensuring a smooth workflow. His responsibilities include directing game design and development, leveraging his extensive experience in the gaming industry to enhance the company's offerings. Todd is known for his contributions to the creation of engaging gaming experiences, including the exclusive slot game 'Big Banker.'
Previous Experience at COOL GAMES LIMITED
Before joining Entain, Andrew Todd was the Owner of COOL GAMES LIMITED from 2004 to 2013. During his nine years in this role, he developed a strong foundation in game development and business management. His experience at COOL GAMES LIMITED contributed to his understanding of the gaming market and the dynamics of running a game studio.
Background in Game Design at BARCREST GROUP LIMITED
Andrew Todd worked as a Games Designer at BARCREST GROUP LIMITED from 1987 to 2000, accumulating 13 years of experience in the gaming industry. His role involved designing games and contributing to the development of various gaming products. This position helped him build a solid understanding of both retail and interactive game markets.
Expertise in Game Design and Data Metrics
Andrew Todd possesses a strong understanding of data metrics, which aids in creating effective game designs. His expertise allows him to analyze player behavior and preferences, leading to the development of games that resonate with audiences. This analytical approach is complemented by his in-depth knowledge of the gaming industry, enabling him to create innovative and engaging gaming experiences.
Contributions to Team Development
In his current role, Andrew Todd provides detailed constructive feedback to inspire creative excellence within his team. His leadership style focuses on fostering collaboration and encouraging team members to push the boundaries of game design. By directing production activities and offering guidance, he plays a crucial role in the development of high-quality gaming products.