Angeliki Kiakotou, PhD
About Angeliki Kiakotou, PhD
Angeliki Kiakotou, PhD, serves as the Head of Global Retention Analytics at Entain, where she has worked since 2022. With a strong academic background in Astrophysics and extensive experience in marketing analytics, she previously held several leadership roles at Entain and has a diverse educational history.
Current Role at Entain
Angeliki Kiakotou serves as the Head of Global Retention Analytics at Entain, a position she has held since 2022. In this role, she focuses on developing strategies to enhance customer retention across global markets. Her analytical expertise is crucial in understanding customer behavior and optimizing retention efforts.
Previous Positions at Entain
Prior to her current role, Kiakotou held several positions at Entain. She served as Head of Marketing Insights & Optimisation from 2019 to 2021, and as Head of Marketing Insights (International) from 2021 to 2022. She also worked as Senior Analyst in Econometrics and as Head of CRM Analytics within the Ladbrokes Coral Group. Her tenure at Entain began as a Senior BI Analyst in CRM Analytics.
Educational Background
Kiakotou earned a Doctor of Philosophy (Ph.D.) in Astrophysics (Cosmology) from University College London, where she studied from 2005 to 2011. She also holds a Bachelor of Science (BSc) in Physics from Royal Holloway, University of London, completed in 2004. Additionally, she obtained a Master of Science (MSc) in Business Economics, Finance & Banking from the University of Portsmouth in 2010.
Professional Development
In 2021, Kiakotou completed a Mini MBA in Marketing at the Marketing Week Mini MBA program led by Mark Ritson. This program enhanced her marketing acumen, complementing her extensive analytical background. Her early career included roles as an Analyst at Rank Group and as a Teaching Assistant at University College London.