Anna Iakovleva
About Anna Iakovleva
Anna Iakovleva serves as the Head of Social Media at Enlabs, where she has been instrumental in developing the company's Employer Branding strategy on LinkedIn since 2018. With a background in social media management and content creation, she has significantly increased Optibet's social media following and built a diverse team across the Baltics.
Work at Entain
Anna Iakovleva has served as the Head of Social Media at Enlabs, a subsidiary of Entain, since 2018. Based in Riga, Latvia, she has played a significant role in shaping the company's social media presence. Her responsibilities include overseeing social media strategies and managing content across various platforms. Under her leadership, the Enlabs Employer Branding strategy was conceptualized specifically for LinkedIn, enhancing the company's visibility and engagement within the industry.
Education and Expertise
Anna Iakovleva holds a Bachelor's degree in Area Studies (China) from The Institute of Oriental Countries, where she studied from 2009 to 2015. Additionally, she completed Advanced Chinese Training at Beijing Language and Culture University from 2013 to 2014. Her educational background equips her with a unique perspective on cultural communication, which she applies in her social media strategies.
Background
Before joining Entain, Anna Iakovleva worked as a Content Manager at Game Insight from 2016 to 2018 in Moscow, Russia. She also served as a Social Media Specialist at SAMURA Kitchen Knives® from 2014 to 2016, where she developed her skills in social media management. Her experience spans various roles that have contributed to her expertise in digital marketing and social media strategy.
Achievements
During her tenure at Enlabs, Anna Iakovleva was nominated Employee of the Quarter in 2021, recognizing her contributions to the company. She achieved a significant milestone by growing the Optibet Social Media following by 500% over 2.5 years. Additionally, she simplified processes by introducing the Airtable dashboard and built a Social Media Team with members located across the Baltics, showcasing her leadership and strategic planning abilities.