Antony Ballesteros
About Antony Ballesteros
Antony Ballesteros serves as the Head of Account & Relationship Management for Gala Brands at Entain, where he has led significant improvements in team efficiency and compliance initiatives. With a decade of experience in the gaming industry, he has successfully managed brand migrations and increased Net Gaming Revenue through strategic optimizations.
Work at Entain
Antony Ballesteros serves as the Head of Account & Relationship Management (ARM) for Gala Brands at Entain. He has held this position since 2018, contributing to the company's operations in Gibraltar for six years. In this role, he led the restructuring of the VIP-ARM Department, focusing on compliance over commercial aspects. His leadership has facilitated the management of three significant brand migrations, ensuring smooth transitions during these processes.
Experience at Ladbrokes Coral
Antony Ballesteros has been with Ladbrokes Coral since 2014, where he works as the Gala Casino VIP Team Leader. His tenure in this position spans ten years in Gibraltar. During his time at Ladbrokes Coral, he has focused on enhancing the VIP experience and improving operational efficiency within the team.
Previous Role at bet365
Before joining Ladbrokes Coral, Antony Ballesteros worked at bet365 as a Team Leader from 2012 to 2016. His four-year experience in this role in Gibraltar involved developing new processes and reporting procedures aimed at improving team efficiency. This experience contributed to his skill set in managing teams and operations in the gaming industry.
Achievements in Revenue Growth
Antony Ballesteros achieved a £5 million increase in Net Gaming Revenue (NGR) through Bonus Optimisation. This accomplishment highlights his ability to implement effective strategies that positively impact revenue within the gaming sector.
Compliance Initiatives and Team Development
Antony Ballesteros introduced Enhanced Due Diligence (DD) Checks as part of compliance initiatives during his career. Additionally, he successfully onboarded a Manila-based Outbound Team to enhance operations, demonstrating his commitment to improving team performance and compliance standards.