Archie Ward
About Archie Ward
Archie Ward serves as the Head of Search at Entain, where he specializes in optimizing websites and managing digital marketing strategies. He has a background in SEO and digital marketing, with previous roles at Contractor and Dejan SEO.
Work at Entain
Archie Ward has been serving as the Head of Search at Entain since 2020. In this role, he focuses on enhancing the company's search engine optimization strategies. His responsibilities include overseeing search initiatives and ensuring optimal visibility for Entain's online presence. Based in Brisbane, Queensland, Australia, he has contributed to the company's digital marketing efforts for four years.
Previous Experience in Digital Marketing
Prior to his current position, Archie Ward worked as a Digital Marketing Consultant at Contractor from 2018 to 2020. This role took place in the Bangkok Metropolitan Area, Thailand, where he developed strategies to improve online marketing efforts. His earlier experience includes a position as a Link Builder at Dejan SEO from 2011 to 2013, where he focused on building backlinks to enhance website authority.
Skills and Expertise in SEO
Archie Ward possesses a range of skills in search engine optimization. He is experienced in submitting webspam reports to combat unethical competitor practices. His expertise extends to managing Google Grants and executing email marketing campaigns. He is proficient in optimizing websites built on platforms such as WordPress, Joomla!, and Magento. Additionally, he has advanced proficiency in using SEO tools like Moz, Majestic, and Ahrefs.
Technical Proficiency
In addition to his SEO skills, Archie Ward has a pre-intermediate understanding of web development languages including HTML, CSS, and JavaScript. This knowledge supports his work in optimizing websites and implementing effective digital marketing strategies.