Björn Sundqvist
About Björn Sundqvist
Björn Sundqvist is the Country Manager Nordics at Entain, a position he has held since 2021. He has a background in business administration and management, with extensive experience in customer support, marketing, and conversion rate optimization across various companies.
Current Role at Entain
Björn Sundqvist serves as the Country Manager Nordics at Entain, a position he has held since 2021. He operates from Tallinn, Harjumaa, Estonia, where he oversees the company's operations in the Nordic region. His role involves strategic management and the implementation of initiatives tailored to enhance customer engagement and market presence.
Previous Experience at Expekt.com
Before joining Entain, Björn Sundqvist worked at Expekt.com from 2005 to 2007. His roles included Customer Support, Shift Leader, and Manager, during which he gained valuable experience in the online gaming industry. This position was based in Malta and contributed to his understanding of customer service dynamics within a competitive market.
Professional Background at Global Gaming Group
Björn Sundqvist held multiple positions at Global Gaming Group between 2017 and 2020. He served as Web Analytics Manager, Conversion Rate Optimization Manager, and Regional Marketing Manager. His tenure included a focus on enhancing user experience and optimizing marketing strategies, which provided him with a comprehensive view of the digital gaming landscape.
Education and Qualifications
Björn Sundqvist obtained a Master of Science (MSc) in Business Administration from Lund University, studying from 2007 to 2011. He also earned a Bachelor of Business Administration (BBA) from Singapore Management University in 2009. His academic background emphasizes Business Administration and Management, with a focus on Organization and Change Management.
Interests and Skills
Björn Sundqvist has a strong passion for consumer behavior and customer-centric design. He possesses a personal interest in long-term strategy implementation and statistical analysis. His extensive international experience and affinity for languages enhance his ability to navigate diverse markets and engage with various customer segments.