Chris Bromley
About Chris Bromley
Chris Bromley serves as the Head of Performance Media at Partypoker, where he leads a team focused on digital marketing strategies. With extensive experience in performance media and digital marketing, he has held various roles at notable companies including Entain, MediaCom, and ZenithOptimedia.
Current Role at Entain
Chris Bromley currently serves as the Head of Performance Media at Entain, specifically for partypoker. He has held this position since 2019, overseeing various digital marketing strategies and initiatives. In this role, he leads a team that specializes in Paid Media, SEO, and Affiliates, ensuring effective management of digital campaigns. He is responsible for briefing the in-house creative team and defining requirements for digital campaign assets. Additionally, he provides monthly performance reviews and insights across all digital channels to senior stakeholders.
Previous Experience at Entain
Before his current role, Chris Bromley worked at Entain as a Digital Marketing Specialist for partypoker from 2016 to 2019. He also briefly held the position of Digital Marketing Manager for partypoker in 2019. His responsibilities included contributing to attribution modeling efforts and optimizing the affiliate program. His experience at Entain has been integral to his career development in digital marketing within the gaming industry.
Career Background
Chris Bromley's career includes various roles in digital marketing and media. He worked at Dennis Publishing as a Search and Social Media Manager for 11 months in 2013-2014. He also held positions at Harvest Digital as a Senior Search Executive and at ZenithOptimedia as a Senior Performance Media Executive. His early career included roles at MediaCom and AllianceBernstein, where he gained experience in account management and financial administration.
Education and Qualifications
Chris Bromley studied Multimedia Computing at Anglia Ruskin University, where he earned a BSc (Hons) 1st Class from 2004 to 2007. He also attended Greensward, completing his studies there from 1997 to 2004. His educational background has provided him with a strong foundation in both technical and analytical skills relevant to his roles in digital marketing.
Achievements in Digital Marketing
In his current role, Chris manages a media budget for partypoker that exceeded £9.1 million in 2021. He plays a key role in optimizing the affiliate program and renegotiating existing affiliate deals, contributing to the overall success of partypoker's digital marketing efforts. His contributions to attribution modeling and performance reviews have been significant in enhancing the effectiveness of digital campaigns.