Claudia Lins
About Claudia Lins
Claudia Lins is a Senior UX Design Project Manager at Entain, where she has worked since 2022 in Gibraltar. She has extensive experience in customer success and UX design, having held various roles at Talmundo, Crowdynews, and other organizations.
Work at Entain
Claudia Lins has been serving as a Senior UX Design Project Manager at Entain since 2022. Based in Gibraltar, she works on-site and focuses on enhancing user experience design within the organization. Her role involves leading projects that align user experience with business objectives, ensuring that customer needs are prioritized in the design process.
Previous Experience in Customer Success
Before joining Entain, Claudia held several positions in customer success. She worked at Talmundo as Head of Customer Success, Global, from 2019 to 2020, and previously served as Customer Success Manager, Global, from 2017 to 2019. Her experience also includes a role at Crowdynews as Customer Success Manager for the Americas from 2014 to 2017, where she focused on enhancing customer satisfaction and engagement.
Education and Expertise
Claudia Lins has a strong educational background. She studied at the University of California, Berkeley, earning Professional Certificates in Marketing and Business Administration and Management between 2011 and 2013. Additionally, she is pursuing a Post-Graduate degree in Business Administration and Management at FGV - Fundação Getulio Vargas since 2009, further enhancing her expertise in the field.
Leadership in UX Projects
In her current role, Claudia has led significant projects, including the full product creation process for an in-house career pathways platform. She spearheaded a customer-centricity project aimed at aligning the UX team's efforts with customer needs and company growth objectives. Claudia also created and implemented an onboarding program for new team members, supporting their career development.
Diverse Professional Background
Claudia's career spans various roles and industries. She has worked as a Marketing Project Coordinator for the 2014 FIFA World Cup Organising Committee Brazil and as a Community Relations Manager at Talenthouse. Her early career included positions such as Operations Supervisor at Universal Weather and Aviation, Inc. and Customer Service Representative at Swissport, showcasing her versatility and adaptability in different environments.