Colin Woods
About Colin Woods
Colin Woods is a Product Manager at Entain, where he has worked since 2017, focusing on user experience optimization. He has a background in engineering and has held various roles at Tesco, including Technical Programme Manager and Technology Manager.
Work at Entain
Colin Woods has been serving as a Product Manager at Entain since 2017, contributing to the organization for seven years. His role is based in Stratford, where he collaborates with UX teams to enhance the user experience for both colleagues and customers. He focuses on conducting regular customer testing to gather feedback, allowing for rapid adaptation to changes in user needs. Additionally, he is responsible for executing A/B testing scenarios aimed at improving the BetStation product.
Previous Experience at Tesco
Before joining Entain, Colin Woods held several positions at Tesco. He worked as a Technical Programme Manager in Contact Service for seven months in 2016. Prior to that, he served as a Technology Manager for Cloud Infrastructure from late 2015 to early 2016. He also worked as a Product Manager for In-Store Customer Picking from 2016 to 2017. His career at Tesco began as a General Assistant, a role he held for six years from 2009 to 2015.
Education and Expertise
Colin Woods studied at Anglia Ruskin University, where he earned a Master of Science (MSc) in Engineering Management from 2013 to 2014. He also completed a Bachelor of Engineering (BEng) in Mechanical Engineering at the same institution from 2010 to 2013. His educational background provides a strong foundation for his roles in product management and technical program management.
Skills in Data Analytics
Colin Woods utilizes data analytics to gain insights into customer journeys, which informs his recommendations to stakeholders. His analytical skills enable him to understand user behavior and preferences, contributing to the optimization of product features and enhancements.