Craig Perry
About Craig Perry
Craig Perry serves as the Director of Commercial and Product at Entain, a position he has held since 2022. His previous experience includes leadership roles at Ladbrokes Coral and Gala Coral Group, where he managed various gaming operations.
Work at Entain
Craig Perry currently serves as the Director of Commercial and Product at Entain, a position he has held since 2022. In this role, he oversees commercial strategies and product development, contributing to the company's growth and innovation in the gaming sector. Prior to this position, he worked as Head of Commercial and Product - UK Brands at Entain from 2020 to 2022, where he focused on enhancing brand performance and customer engagement.
Previous Experience at Ladbrokes Coral
Craig Perry has significant experience in the gaming industry, having worked at Ladbrokes Coral. He served as Head of Gala Bingo & Casino Gaming Operations for one year from 2016 to 2017. Following this role, he was appointed Head of Gaming Operations from 2017 to 2020, where he managed various gaming operations and contributed to the strategic direction of the company.
Background and Education
Craig Perry completed his secondary education at Hawkley Hall High School, where he achieved GCSEs in Mathematics, English Language, Science, and History from 1992 to 1997. He furthered his education at Wigan and Leigh College, earning A Levels in Mathematics and English from 1998 to 2000. In 2021, he completed a Mini MBA in Marketing at Marketing Week, which enhanced his marketing skills and knowledge.
Career at Gala Coral Group
Before his tenure at Ladbrokes Coral, Craig Perry worked at Gala Coral Group. He held the position of Head of Poker, Lotto and Social Gaming from 2014 to 2016 in Gibraltar, where he was responsible for overseeing various gaming products. Earlier in his career at Gala Coral, he served as Poker and Lotto Product Manager for Coral Interactive from 2012 to 2014, focusing on product development and market strategy.