Craig Porter
About Craig Porter
Craig Porter serves as the Head of Site Experience for UK Sports Brands at Entain, bringing over 20 years of experience in the gambling industry, particularly in online sports betting operations. His career includes significant roles at William Hill, where he focused on content management, social media, and sponsorship activation.
Current Role at Entain
Craig Porter currently serves as the Head of Site Experience for UK Sports Brands at Entain. He has held this position since 2018 and operates from Gibraltar. In this role, he focuses on enhancing the user experience across digital platforms, ensuring that the site meets the needs of sports betting customers. His responsibilities include overseeing site functionality, user engagement, and content strategy, leveraging his extensive background in the gambling industry.
Previous Experience at William Hill
Before joining Entain, Craig Porter accumulated significant experience at William Hill, where he worked in various roles from 1997 to 2018. His positions included Deputy Sportsbook Operations Manager, Sportsbook Publishing Manager, and Social Media Content Manager. He also served as Deputy Quality of Service Manager and Sportsbook Content Manager. This diverse experience provided him with a comprehensive understanding of online sports betting operations and content management.
Education and Qualifications
Craig Porter studied at Stonyhurst College from 1987 to 1992, where he completed his secondary education. He then attended Leeds Trinity University from 1992 to 1998, earning a BA Hons degree. His educational background has contributed to his analytical and creative skills, which he applies in his professional roles within the gambling industry.
Industry Expertise
With over 20 years of experience in the gambling industry, Craig Porter specializes in online sports betting operations, content management, social media, and sponsorship activation. His career has allowed him to engage with the dynamic and fast-paced nature of the sports betting sector. He combines his analytical abilities with creative strategies to enhance customer engagement and site experience.
Passion for Sports and Career Development
Craig Porter's passion for sports began during his early career when he worked part-time at a bookmakers. This interest has driven his career in the gambling industry, allowing him to pursue roles that align with his enthusiasm for sports. His professional journey reflects a commitment to understanding the complexities of sports betting and improving user experiences in this field.