Cyril Evrard Noize
About Cyril Evrard Noize
Cyril Evrard Noize is the Head of Consumer Insight & Market Research at Entain, with over 25 years of experience in market research and consumer insights across various sectors in the EMEA and MENA regions. He has held significant positions at notable companies including The Walt Disney Company and Chalhoub Group, and he is fluent in French and English.
Current Role at Entain
Cyril Evrard Noize serves as the Head of Consumer Insight & Market Research at Entain since 2021. Based in Gibraltar, he leads initiatives focused on understanding consumer behavior and market trends. His role involves utilizing various research methodologies to inform strategic decisions and enhance the company's market positioning.
Previous Experience at Chalhoub Group
Prior to his current position, Cyril worked at Chalhoub Group as the Marketing & Business Intelligence, Strategy & Innovation Director for the MENA region from 2016 to 2018. During his two years in Dubai, he focused on integrating market insights into business strategies to drive growth and innovation within the luxury retail sector.
Education and Expertise
Cyril has a strong educational background, having studied at Harvard Business School, where he achieved Leadership Principles in 2020. He also holds a Master of Sciences (MSc) in Business Management & International Marketing from EDC Paris Business School. Additionally, he studied Information and Communication Sciences at CELSA Paris-Sorbonne, earning a postgraduate pre-PhD diploma. His expertise spans over 25 years in market and consumer insights across various sectors.
Career Background in Market Research
Cyril has extensive experience in market research, having worked in various roles that include Research & Client Director at Mediametrie and Head of Marketing Research & Consumer Insights at The Walt Disney Company. His career also includes positions at Ontex, RTL Group, and AlloCiné, where he developed skills in statistical programming and data visualization tools such as SPSS and Power BI.
Skills and Certifications
Cyril is a multi-certified PADI scuba diver and has proficiency in statistical programming and data visualization tools. He is fluent in French and English, with intermediate proficiency in Spanish. His skills encompass a wide range of research methodologies, including qualitative and quantitative research, and he has experience working with syndicated data from sources like Nielsen and Kantar.