Dane Patterson
About Dane Patterson
Dane Patterson serves as the General Manager of Client Engagement at Entain in Brisbane, Australia, and has been a Board Member at Debtplacer since 2021. With a background in marketing and customer engagement, he has held various managerial roles across several companies, focusing on optimizing customer lifetime value through data and technology.
Work at Entain
Dane Patterson serves as the General Manager of Client Engagement at Entain, a role he has held since 2022. Based in Brisbane, Queensland, Australia, he focuses on enhancing customer engagement and loyalty through various initiatives. His responsibilities include utilizing data and technology to optimize customer lifetime value across Entain's wagering brands, which include Ladbrokes, Neds, and NZ TAB. Patterson leads efforts in customer relationship management (CRM), personalization, and promotions to improve overall client satisfaction.
Current Board Membership at Debtplacer
Since 2021, Dane Patterson has been a Board Member at Debtplacer. His involvement with the organization spans three years, contributing to strategic decision-making and governance. This role complements his position at Entain, allowing him to leverage his expertise in client engagement and marketing within the financial services sector.
Professional Background
Dane Patterson has a diverse professional background in marketing and client engagement. He began his career at Super Retail Group, where he worked as a Sponsorship Manager from 2006 to 2010. He then transitioned to Billabong as a Retail Marketing Manager from 2010 to 2012. Patterson held various roles at SurfStitch, including General Manager of Marketing and Customer Service, and General Manager of Brand and Ecommerce, from 2016 to 2021. He also served as Director at Forecast Marketing from 2011 to 2014 and Promotions Manager at Super Retail Group from 2013 to 2016.
Education and Expertise
Dane Patterson studied at the Queensland University of Technology (QUT), where he earned a Bachelor's degree in Business Advertising with a double major in Marketing from 2003 to 2006. He also attended Hillbrook Anglican College. His educational background supports his extensive experience in marketing and client engagement, equipping him with the skills necessary to lead initiatives that enhance customer loyalty and engagement.