Daniel Leith
About Daniel Leith
Daniel Leith is a CRM Analytics Manager currently employed at Entain in London, England. He has a background in analytics and marketing, with previous roles at Totaljobs Group, Betsson Group, and Gaming Innovation Group, among others.
Current Role at Entain
Daniel Leith serves as the CRM Analytics Manager at Entain, a position he has held since 2021. In this role, he focuses on customer relationship management analytics, utilizing data to enhance customer engagement and retention strategies. His work contributes to the overall performance and strategic direction of the company, which operates in the gaming and betting industry.
Previous Experience in Analytics and Marketing
Before joining Entain, Daniel Leith accumulated extensive experience in analytics and marketing roles. He worked as a Marketing Analyst at Totaljobs Group from 2015 to 2016, where he analyzed market trends and consumer behavior. Additionally, he held positions as a CRM Analyst at Betsson Group in 2017 and as a Senior Analyst at Gaming Innovation Group from 2018 to 2019, both in Malta. His diverse background includes roles at News UK as a Business Intelligence Analyst and at Flixmedia as a Data Analyst.
Educational Background
Daniel Leith completed his Master of Science in Economics at City University London from 2010 to 2011. Prior to this, he earned a Bachelor of Science in Mathematics and Finance from the University of Liverpool, where he studied from 2007 to 2010. His educational qualifications provide a strong foundation for his analytical skills and expertise in data-driven decision-making.
Early Career Experience
Daniel began his career as a Supply Analyst at Comet from 2011 to 2012, where he gained initial experience in data analysis. He later transitioned to digital marketing as a Digital Marketing Analyst at Chillicow for four months in 2013. This early exposure to various analytical roles set the stage for his subsequent career in CRM and business intelligence.