Daniel Simeonov
About Daniel Simeonov
Daniel Simeonov serves as the Country Marketing Manager for bwin Bulgaria, where he has worked since 2019. He has extensive experience in marketing, having held various roles in companies such as Gameloft and NOVA Broadcasting Group.
Work at Entain
Daniel Simeonov has been serving as the Country Marketing Manager for bwin Bulgaria at Entain since 2019. In this role, he is responsible for developing and implementing a comprehensive marketing strategy that utilizes various channels, including TV, outdoor, digital, and social media. He monitors and optimizes all business-related KPIs to ensure the effectiveness of marketing initiatives. Additionally, he plays a key role in the affiliate marketing strategy, focusing on building relationships with affiliates to enhance the brand's presence in the market. He also oversees the creative process and development of various marketing assets, ensuring alignment with the overall marketing objectives.
Previous Work Experience
Before joining Entain, Daniel Simeonov held several positions in marketing and media planning. He worked at Gameloft as a Product Marketing Manager from 2016 to 2019, where he was involved in product marketing strategies. Prior to that, he served as the Head of Media Planning at NOVA Broadcasting Group from 2010 to 2014, managing media strategies for various projects. His earlier experience includes a role as a Media Planner at Huts JWT in 2007 and as a Sales Analyst at NOVA Broadcasting Group from 2008 to 2010. He also worked at Gameloft as a Product Manager focusing on monetization from 2014 to 2016.
Education and Expertise
Daniel Simeonov holds a Master's degree in Marketing from D. A. Tsenov Academy of Economics, which he completed from 2005 to 2007. He also earned a Bachelor's degree in Marketing from the same institution from 2000 to 2004. Additionally, he pursued a specialization in Digital Marketing at the University of Illinois at Urbana-Champaign from 2016 to 2017. His educational background provides a strong foundation for his expertise in marketing strategy, media planning, and digital marketing.
Marketing Strategy Development
In his role at bwin Bulgaria, Daniel Simeonov is responsible for the development and allocation of the yearly marketing budget. He has successfully developed and implemented a comprehensive marketing strategy that spans multiple channels. This strategy includes monitoring and optimizing key performance indicators (KPIs) to assess the effectiveness of marketing efforts. His work ensures that bwin Bulgaria maintains a competitive edge in the market through effective marketing initiatives.