Daniel Toledo
About Daniel Toledo
Daniel Toledo serves as the Global Performance Marketing Director for Entain, overseeing marketing efforts in the UK, Ireland, Europe, and Canada since 2023. He has extensive experience in digital marketing, having held various roles at notable companies including Starcom, Playtika, and 10Bet.
Work at Entain
Daniel Toledo currently serves as the Global Performance Marketing Director for the UK, Ireland, Europe, and Canada at Entain. He has been in this role since 2023, working on-site in Gibraltar. Prior to this position, he held various roles within Entain, including Performance Marketing Director for UK Digital and Head of Performance Marketing for UK Digital. His tenure at Entain has spanned several years, showcasing his expertise in performance marketing across different capacities.
Previous Experience in Digital Marketing
Before joining Entain, Daniel Toledo gained valuable experience in digital marketing through various roles. He worked as a Paid Social Specialist at Starcom in the Amsterdam Area from 2013 to 2014. He also served as a Facebook Account Manager at Playtika in Herzliya, Israel, from 2015 to 2016, and as an SEM Account Manager at 10Bet from 2016 to 2017. His early career included a position as a PPC Account Manager at Entain in 2017 and as a PR Consultant & Social Media Specialist at SIS.PR from 2011 to 2013.
Education and Expertise
Daniel Toledo studied at Hogeschool Leiden, where he achieved a degree in Communications and a Minor in Mediation. He also completed a Minor in Brand and Event Management during his studies at Hogeschool Leiden. Earlier, he attended Mondriaan College Den Haag, where he studied Restaurant Management and earned an MBO qualification. His educational background supports his expertise in digital marketing and performance management.
Marketing Strategy Management
Throughout his career, Daniel Toledo has managed marketing strategies for multiple well-known brands, including Ladbrokes, Coral, Gala, Foxy, Bwin, and Party. His experience encompasses various aspects of digital marketing, where he applies his analytical skills to achieve effective results. His ability to develop and implement marketing strategies has contributed to his success in the industry.
Internship Experience
Daniel Toledo began his professional journey with a marketing internship at ADO Den Haag from 2009 to 2010. This six-month internship provided him with foundational experience in marketing, which he later built upon in his subsequent roles in the digital marketing field.