Daniele Peca
About Daniele Peca
Daniele Peca is a UX Product Designer with over 12 years of experience in various design disciplines, currently working at Entain in Gibraltar. He specializes in creating interactive prototypes for the gaming industry and engages in ongoing research to stay updated with UX and UI advancements.
Work at Entain
Daniele Peca has been employed at Entain as a UX Product Designer since 2020. In this role, he focuses on creating user-centered designs that enhance the overall user experience within the gaming industry. His responsibilities include developing interactive prototypes that demonstrate design concepts and facilitate user testing. Peca's work at Entain builds on his extensive background in user experience design, allowing him to contribute significantly to product development.
Previous Experience in User Experience Design
Prior to joining Entain, Daniele Peca accumulated significant experience in user experience design across several organizations. He worked at BetVictor from 2013 to 2017 as a User Experience Designer, where he honed his skills in creating user-friendly interfaces. Following this, he spent two years at William Hill from 2017 to 2019 in a similar capacity. He then transitioned to GVC Group as a UX Product Designer for one year before moving to Entain.
Education and Expertise
Daniele Peca studied at the Giorgio De Chirico Art Institute, where he completed his secondary education with a focus on art from 1997 to 2003. He furthered his education at the Pantheon Design Institute, earning a certificate in Graphic Design from 2003 to 2005. His educational background complements his practical experience, enabling him to specialize in creating interactive prototypes and conducting user interactivity research.
Background in Retail and Design
Before establishing himself in the field of user experience design, Daniele Peca worked as a Retail Sales Associate at Hard Rock International for six months in 2009 in Rome, Italy. This early experience in retail provided him with insights into customer interactions, which he later applied to his design work. Over the years, he has developed a diverse skill set that includes visual advertising, BTL, and technical production.
Research and Design Philosophy
Daniele Peca engages in self-renewal research to remain informed about advancements in UX development and UI techniques. He emphasizes the importance of teamwork and flexibility in his work philosophy. His focus on constant research into user interactivity with technology informs his design decisions, ensuring that he creates effective and engaging user experiences.