Dimitri Araujo
About Dimitri Araujo
Dimitri Araujo is the Director of Marketing at Entain, where he has worked since 2024. He has extensive experience in marketing, having held various roles at companies such as Globoplay, Telecine, and Prime Video.
Work at Entain
Dimitri Araujo serves as the Diretor de Marketing at Entain, a position he has held since 2024. In this role, he is responsible for overseeing marketing strategies and initiatives within the organization. His experience in integrating diverse marketing functions is expected to contribute to Entain's growth and market presence.
Previous Experience in Marketing
Prior to his current role, Araujo held several significant positions in the marketing field. He worked at Prime Video & Amazon Studios as Head of Marketing & Sports from 2023 to 2024, where he played a key role in executing marketing strategies. He also served as Sr Sports Marketing Manager at Amazon from 2021 to 2023, focusing on subscription growth through collaboration with various teams. His earlier experience includes roles at Globoplay and Telecine, where he developed skills in media performance and digital marketing.
Education and Expertise
Dimitri Araujo completed his MBA in Gestão de Negócios at FGV - Fundação Getulio Vargas from 2015 to 2017. He also holds a Bachelor's degree in Comunicação e Estudos da Mídia from Pontifícia Universidade Católica do Rio de Janeiro, which he obtained from 2003 to 2007. His educational background provides a strong foundation for his marketing expertise, particularly in media mix modeling and media attribution.
Background in Marketing and Media
Araujo began his career at Ogilvy & Mather as an Executivo de contas from 2007 to 2011. He later transitioned to Telecine, where he worked for eight years in digital marketing and business intelligence. His role at Globoplay involved leading a cross-functional squad, which unified various marketing functions, showcasing his ability to integrate diverse teams and strategies effectively.
Skills in Team Development and Management
Dimitri Araujo has a proven track record in talent scouting and management, which is essential for building effective teams. He is actively involved in developing teams and consolidating marketing approaches for both global and local content, particularly in sports properties at Prime Video. His analytical skills contribute to his success in executing comprehensive marketing strategies.