Felipe Boin
About Felipe Boin
Felipe Boin is a UX Researcher with extensive experience in both qualitative and quantitative research techniques. He currently works at Entain and has a strong academic background, including a master's degree in Social Anthropology and ongoing doctoral studies.
Work at Entain
Felipe Boin has been employed at Entain as a UX Researcher since 2021. In this role, he focuses on understanding user needs and motivations through various research methodologies. His work involves conducting in-depth interviews, creating user personas, and performing usability testing to enhance user experience across Entain's platforms.
Previous Experience in UI/UX Research
Prior to his current position, Felipe worked at Slabware as a UI/UX Researcher for three months in 2021. His responsibilities included gathering user insights and applying research techniques to improve product design. He also held a role as a Monitor at NUTE (Núcleo Multiprojetos de Tecnologia Educacional) in 2014 for four months, where he contributed to educational technology projects.
Education and Expertise
Felipe Boin studied at Gama Academy, where he completed a UX/UI Design program in 2020. He also holds a Mestrado in Social Anthropology from Universidade Federal de Santa Catarina, achieved from 2017 to 2019. Additionally, he earned a Bacharelado in International Relations with a focus on Marketing and Business from ESPM Escola Superior de Propaganda e Marketing, completed in 2012. His academic background is complemented by a Bacharelado in Social Sciences from Universidade Federal de Santa Catarina, completed in 2016.
Research Skills and Interests
Felipe possesses strong expertise in both qualitative and quantitative research techniques. He is skilled in conducting in-depth interviews and usability testing, which allows him to gather valuable insights into user behavior. His keen interest in understanding the emotional and cognitive aspects of user interactions drives his work as a UX Researcher, enabling him to create engaging and user-centered designs.
Current Academic Pursuits
Felipe is currently pursuing a doctorate in Social Anthropology at Universidade Federal de Santa Catarina. This advanced study enhances his understanding of cultural and social dynamics, which informs his approach to UX research. His academic pursuits align with his professional focus, allowing him to apply anthropological insights to improve user experience design.