Frances White
About Frances White
Frances White is a UX Designer with extensive experience in the retail industry, having worked at Debenhams and other notable companies. She currently applies her skills at Entain, focusing on user experience enhancement through various design tools and methodologies.
Work at Entain
Frances White has been employed at Entain as a UX Designer since 2023. In this role, she focuses on enhancing user experience through various design strategies. Her current position allows her to apply her extensive background in design to improve digital interfaces and user interactions.
Previous Experience in Retail Design
Frances White has a substantial background in the retail sector. She worked at Debenhams as Garment Design Manager from 2004 to 2020, accumulating 16 years of experience in London. Prior to that, she served as a Designer at Freemans from 1996 to 1999 and as a Senior Designer at Arcadia Group Ltd from 1999 to 2004. This experience has provided her with a comprehensive understanding of the retail and manufacturing industries.
Education and Expertise
Frances White studied UX Design at General Assembly Melbourne, completing her course in 2021. She also has been pursuing a Bachelor's degree in Fashion/Apparel Design at the University of Westminster since 1990. Her educational background equips her with a blend of design skills applicable to both fashion and user experience.
User Experience Tools and Techniques
In her role as a UX Designer, Frances White utilizes various tools to enhance user experience. She employs Maze and Hotjar for user testing, which helps in gathering insights to inform design decisions. Additionally, she leverages Miro and Mural for collaborative stakeholder meetings, ensuring effective communication in an Agile environment.
Design Principles and Strategies
Frances White applies atomic design principles in her work, focusing on creating reusable components and pattern templates. She balances user and business goals through insight-focused design strategies, emphasizing empathy in her approach. Her experience includes managing and collaborating across divisions, departments, and suppliers within the UK retail and manufacturing sectors.