Frankie Payas
About Frankie Payas
Frankie Payas is a Brand Manager at Gala Spins, with extensive experience in customer experience optimization and user journey enhancement. He has worked in various roles at Ladbrokes Coral and TalkTalk Telecommunications, focusing on data management and customer relationship strategies.
Work at Entain
Frankie Payas serves as the Brand Manager for Gala Spins at Entain. In this role, he focuses on brand development and marketing strategies to enhance the visibility and appeal of Gala Spins. His tenure at Entain began in 2018, and he has been instrumental in driving brand initiatives that align with customer preferences and market trends.
Current Role in Customer Experience Optimization
Since 2016, Frankie Payas has held a position in Customer Experience Optimization at Ladbrokes Coral. In this role, he specializes in enhancing user journeys and experiences, aiming to improve customer satisfaction and drive business growth. His expertise in optimizing customer interactions has contributed to the overall success of the organization.
Previous Experience at Ladbrokes Coral
Prior to his current role, Frankie Payas worked as a Conversion Manager at Ladbrokes Coral from 2013 to 2016. During his three years in this position, he focused on strategies to increase conversion rates and improve customer engagement. His experience in this role laid the foundation for his ongoing work in customer experience.
Background in Telecommunications
Frankie Payas has a background in telecommunications, having worked at TalkTalk Telecommunications from 2010 to 2012 as a Customer Loyalty/Retention specialist. In this role, he focused on developing strategies to retain customers and enhance their loyalty to the brand, providing him with valuable insights into customer relationship management.
Education and Expertise
Frankie Payas studied at Duston Upper School from 2003 to 2005. His educational background, combined with his extensive experience in customer experience optimization and brand management, equips him with the skills necessary to manage data and implement effective customer relationship management (CRM) strategies.