Gemma Bell
About Gemma Bell
Gemma Bell serves as the Global Head of Sponsorship at Entain, a position she has held since 2023. With extensive experience in sponsorship management across various sectors, she previously worked at the Bank of Ireland and Diageo, managing sponsorships for prominent sports leagues and teams.
Current Role at Entain
Gemma Bell serves as the Global Head of Sponsorship at Entain, a position she has held since 2023. Based in Gibraltar, she is responsible for overseeing the company's global sponsorship initiatives. Her role involves managing sponsorships for high-profile sports leagues and teams, including the UEFA Europa League, McLaren F1, and NHL. This position allows her to leverage her extensive experience in sponsorship management across various sports and regions.
Previous Experience at Bank of Ireland
Prior to her current role, Gemma Bell worked at Bank of Ireland as the Senior Sponsorship Manager from 2017 to 2023. During her six years in this position, based in Dublin, Leinster, Ireland, she managed various sponsorship initiatives, enhancing the bank's visibility and engagement in the community through strategic partnerships.
Experience at Diageo
Gemma Bell held multiple roles at Diageo from 2012 to 2017. She started as the Corporate Relations Manager for Northern Ireland and Head of Responsible Drinking for Ireland, where she focused on corporate communications and responsible drinking initiatives. She later transitioned to the role of Sponsorship & Events Manager for Europe, managing sponsorship activities across the continent. Additionally, she briefly served as Head of Communications for Western Europe in 2015.
Educational Background
Gemma Bell studied at Portadown College from 2000 to 2005. She then attended Ulster University, where she earned a First Class Honours degree in BSc Hons. Communication, Advertising, and Marketing from 2005 to 2009. Her educational background in communication and marketing supports her expertise in managing global sponsorships.
Early Career and Skills Development
Gemma Bell began her career in sponsorship and events management at Coca-Cola HBC from 2005 to 2010. She also worked at Cool FM and Downtown Radio in 2009. Her early experiences laid the foundation for her skills in sponsorship management and communications, which she has developed throughout her career across various industries.