Grant Alexander
About Grant Alexander
Grant Alexander is a Product Marketing Manager specializing in UK Gaming at Entain, where he has worked since 2020. He has extensive experience in the gaming industry, having previously held roles at GVC Group and Ladbrokes Coral Group plc.
Work at Entain
Grant Alexander serves as the Product Marketing Manager for UK Gaming at Entain. He has held this position since 2020, contributing to the development and execution of marketing strategies for various gaming brands. His role involves leading a Product Marketing team that focuses on enhancing proprietary gaming features tailored for the UK market. Grant is responsible for managing the go-to-market planning for multiple brands, including Ladbrokes, Coral, Gala Bingo, Foxy Bingo, and Cheeky Bingo.
Previous Experience at GVC Group
Before joining Entain, Grant Alexander worked at GVC Group in two capacities. He served as an Account Relationship Manager for Ladbrokes from 2017 to 2020, where he managed client relationships and supported business growth. Additionally, he briefly held the position of Promotions Manager in 2020 for four months, focusing on promotional strategies while based in Gibraltar.
Career at Ladbrokes Coral Group plc
Grant's career in the gaming industry began at Ladbrokes Coral Group plc, where he worked as a Premier Supervisor from 2013 to 2017. In this role, he oversaw operations and customer service, ensuring a high standard of service delivery. His experience at Ladbrokes Coral Group laid the groundwork for his subsequent roles in product marketing and account management.
Education and Expertise
Grant Alexander enhanced his marketing knowledge by completing the Marketing Week Mini MBA with Mark Ritson in 2021. This program, which lasted for 11 months, provided him with advanced insights into marketing strategies and practices, further equipping him for his roles in product marketing within the gaming sector.