Guilherme Costa
About Guilherme Costa
Guilherme Costa serves as the CRM Lifecycle Manager for Latam and Iberia at Entain, a position he has held since 2022. He has a background in marketing and CRM roles across various companies, including BNP Paribas and Teleperformance Portugal.
Work at Entain
Guilherme Costa serves as the CRM Lifecycle Manager for the Latin America and Iberia regions at Entain. He has held this position since 2022, contributing to the company's customer relationship management strategies and lifecycle marketing initiatives. His role involves analyzing customer data and developing targeted campaigns to enhance customer engagement and retention across these regions.
Previous Experience in CRM and Marketing
Prior to his current role, Guilherme Costa worked at BNP Paribas as a CRM - Relationship Marketing & Performance Analyst from 2020 to 2022. In this position, he focused on relationship marketing strategies and performance analysis. He also held a position at Altran as a SAS Bi Consultant from 2017 to 2020, where he utilized business intelligence tools to support marketing efforts. Earlier in his career, he worked at Teleperformance Portugal as a Hotel Booking Consultant for six months in 2017.
Educational Background
Guilherme Costa completed his Mestrado in Publicidade e Marketing at Escola Superior de Comunicação Social from 2013 to 2015. He also holds a Licenciatura in Marketing e Publicidade from Escola Superior de Gestão e Tecnologia de Santarém, which he obtained from 2009 to 2012. His educational background has equipped him with a solid foundation in marketing principles and practices.
Experience as Brand Manager
Guilherme Costa worked as a Brand Manager at Sociror from 2014 to 2015. In this role, he was responsible for managing brand strategies and initiatives. His experience in brand management contributed to his understanding of market positioning and consumer engagement.