Helen Baggott
About Helen Baggott
Helen Baggott is the Head of Commercial - Gaming at Entain, a position she has held since 2022. She has extensive experience in the gaming industry, having previously worked in various roles at Entain and Sky Betting & Gaming.
Current Role at Entain
Helen Baggott currently serves as the Head of Commercial - Gaming at Entain, a position she has held since 2022. In this role, she is responsible for overseeing commercial strategies and initiatives within the gaming sector. Her leadership contributes to the company's growth and success in the competitive gaming market. She operates from Gibraltar, where Entain has a significant presence.
Previous Experience at Entain
Helen Baggott has held multiple roles at Entain prior to her current position. She worked as a Senior Commercial Manager for UK Brands for seven months in 2021 and as a Casino Commercial Manager for five months in the same year. Additionally, she served as a Senior Live Casino Commercial Manager for one month in 2021. Her diverse experience at Entain has equipped her with a comprehensive understanding of the gaming landscape.
Career at Sky Betting & Gaming
Helen Baggott spent five years at Sky Betting & Gaming, where she held several positions. She began as a Gaming Optimisation Analyst from 2016 to 2021, followed by a role as Casino Manager from 2017 to 2021. She also worked as a Commercial Gaming Analyst for six months in 2016. Her tenure at Sky Betting & Gaming contributed to her expertise in gaming operations and analytics.
Experience at Gala Coral Group
Helen Baggott worked at Gala Coral Group in two capacities. She served as a Gaming Operations Yield Manager for ten months in 2015 and 2016 and as a Reporting Analyst for one year from 2014 to 2015. These roles provided her with valuable insights into gaming operations and performance analysis.
Education and Academic Background
Helen Baggott studied at Anglia Ruskin University, where she earned a Master’s Degree in Drama and Dramatics/Theatre Arts from 2006 to 2010. This educational background has likely contributed to her skills in communication and creative problem-solving within the gaming industry.