Inês Santos Ferreira
About Inês Santos Ferreira
Inês Santos Ferreira is the CEE Casino CRM Manager at Entain, where she has worked since 2020. She has a background in content management and CRM campaigns, with previous roles at GVC Group and Betway Group, and holds a Bachelor's degree in Journalism and Communication from Universidade de Coimbra.
Current Role at Entain
Inês Santos Ferreira serves as the CEE Casino CRM Manager at Entain, a position she has held since 2020. In this role, she focuses on managing casino KPIs for Bwin Bulgaria, Bwin Hungary, and Sportingbet Romania. She is responsible for delivering localized promotions tailored to the specific needs of the Central and Eastern European market. Her work involves coordinating with VIP and Lifecycle teams to optimize customer relationship management journeys, ensuring a seamless player experience.
Previous Experience at GVC Group
Prior to her current role, Inês Santos Ferreira worked at GVC Group in various capacities. She served as a CRM Campaign Executive from 2019 to 2020, where she contributed to campaign strategies. Additionally, she held the position of Portuguese Content Manager for 11 months in 2019, focusing on content localization. Earlier, she worked as a Portuguese Content Executive from 2017 to 2019, gaining valuable experience in content management and customer engagement.
Background in Journalism
Inês Santos Ferreira has a background in journalism, having completed a Bachelor's degree in Journalism and Communication at Universidade de Coimbra from 2011 to 2014. She also gained practical experience during a six-month journalism internship at TVI in Queluz, Lisboa, from 2014 to 2015. Furthermore, she worked as a Journalist/Editor for Jornal dos Clássicos, an online newspaper focused on classic and sports cars, from 2013 to 2016.
Education and Qualifications
Inês Santos Ferreira completed her high school education at Escola Secundária de José Estêvão from 2008 to 2011. She then pursued higher education at Universidade de Coimbra, where she earned a Bachelor's degree in Journalism and Communication from 2011 to 2014. Her educational background has provided her with a solid foundation in communication and media, which she has applied throughout her career.
Contributions to Player Engagement
Inês Santos Ferreira has implemented new in-house tools and engagement mechanics to enhance gamified player experiences specifically in the CEE region. Her initiatives focus on improving player engagement and satisfaction, contributing to the overall success of CRM strategies within the gaming industry.