Isabella Obaseki
About Isabella Obaseki
Isabella Obaseki serves as the Head of Marketing at Entain, where she has worked since 2018. She previously held positions at Ladbrokes, including Retail Marketing Manager and Campaign Executive, and holds a BA Hons in Marketing and Advertising Communications from the University of Bedfordshire.
Current Role at Entain
Isabella Obaseki serves as the Head of Marketing at Entain, a position she has held since 2018. In this role, she is responsible for developing and implementing retail marketing strategies for two distinct brands within the Entain Group. Her work involves creating strategic plans that include key performance indicators, commercial targets, and customer metrics. She employs an agile and problem-solving approach to address short-term business challenges and opportunities, focusing on optimizing customer experience through effective product positioning and packaging.
Previous Experience at Ladbrokes
Prior to her current role, Isabella Obaseki worked at Ladbrokes, where she held two positions. She served as the Retail Marketing Manager from 2013 to 2018, overseeing marketing initiatives for the retail sector. Before that, she worked as a Campaign Executive for one year from 2012 to 2013. During her time at Ladbrokes, she developed skills in campaign management and strategic marketing, contributing to the company's marketing efforts.
Education in Marketing and Advertising
Isabella Obaseki studied at the University of Bedfordshire from 2004 to 2007, where she earned a BA Hons in Marketing and Advertising Communications. This educational background provided her with foundational knowledge and skills in marketing principles, consumer behavior, and advertising strategies. Additionally, she completed her secondary education at Stockwell Park High School.