James Mac Leod
About James Mac Leod
James Mac Leod is a CRM Automations Manager at Entain, specializing in personalized customer experiences using Salesforce Marketing Cloud. He has a background in marketing automation and has previously worked with companies like Ladbrokes Australia and Netball Queensland.
Current Role at Entain
James Mac Leod serves as the CRM Automations Manager at Entain, a position he has held since 2021. Based in Brisbane, Queensland, Australia, he focuses on enhancing customer engagement through automated marketing strategies. His role involves utilizing data-driven insights to optimize customer journeys across various touchpoints, ensuring a personalized experience for users.
Previous Experience at Ladbrokes Australia
Prior to his current role, Mac Leod worked at Ladbrokes Australia in multiple capacities. He served as a Marketing Automation Specialist from 2020 to 2021 for one year, where he developed automated marketing campaigns. Earlier, he was a CRM Coordinator from 2019 to 2020 for eight months, contributing to customer relationship management strategies that improved customer retention and engagement.
Background in Marketing
Mac Leod has a diverse background in marketing, having worked in various roles that enhanced his expertise. He was a Marketing Coordinator at Netball Queensland from 2018 to 2019 for one year, where he managed marketing initiatives. His earlier internships included positions at Western Force (RugbyWA) and Mad Panda Media Pty Ltd, where he gained practical experience in marketing and e-commerce.
Educational Qualifications
James Mac Leod holds a Bachelor’s Degree in Business Management from the University of Queensland, which he completed from 2014 to 2016. He also studied at Merchant Taylors, Northwood, contributing to his foundational knowledge in business and marketing principles.
Skills and Specializations
Mac Leod specializes in creating personalized customer experiences, particularly using Salesforce Marketing Cloud. His expertise in data-led decision-making has been instrumental in refining customer communication strategies for brands such as Ladbrokes and Neds, enhancing overall customer satisfaction and engagement.