Jemel Ashley

Jemel Ashley

User Experience Designer @ Entain

About Jemel Ashley

Jemel Ashley is a User Experience Designer with a Bachelor's degree in Graphic Design from London Metropolitan University. He has extensive experience in the field, having worked for various companies including Live Nation Entertainment, bwin, and Pace Integration, and currently serves at Entain since 2019.

Work at Entain

Jemel Ashley has been working at Entain as a User Experience Designer since 2019. In this role, he has produced innovative UX concepts and solutions for both new and existing products and features. He collaborates closely with the wider UX and CX team to create effective and innovative design solutions. Jemel has demonstrated his UX concepts through prototypes and has delivered insights based on trend research and user scenarios. He effectively communicates and collaborates with various teams, both locally and globally, ensuring that projects meet tight deadlines while maintaining quality standards.

Education and Expertise

Jemel Ashley studied Graphic Design at London Metropolitan University, where he achieved a Bachelor's degree. His education laid the foundation for his career in design, equipping him with the skills necessary for various roles in the industry. His expertise spans multiple disciplines, including marketing, UX-UI design, and technical development. This diverse skill set allows him to approach design challenges from different angles and deliver effective solutions.

Background in Design

Jemel Ashley has a comprehensive background in design, having worked in various roles across different organizations. He began his career as a Digital Graphic Designer at Barnardo's from 2009 to 2010. He then transitioned to Live Nation Entertainment as a Web Designer from 2010 to 2012. Following that, he served as an Interactive Designer at bwin from 2012 to 2015, and as a Mid - Senior UI/UX Designer at Pace Integration from 2015 to 2019. This progression showcases his growth and adaptability within the design field.

Achievements in User Experience Design

Throughout his career, Jemel Ashley has established a strategic direction for key concepts, including visual branding. He has produced innovative UX concepts and solutions that have contributed to the success of various projects. His ability to resolve project-related issues in a professional and timely manner has been noted, as has his skill in showcasing UX concepts through compelling presentations and documentation. Jemel's work reflects a commitment to maintaining high standards in design while effectively communicating ideas.

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