Jennifer Parkes
About Jennifer Parkes
Jennifer Parkes is a Senior Creative Producer at Entain's internal agency, Wave Creative, where she oversees creative production for major entertainment brands. She has a diverse background in project management and account executive roles, along with a strong academic foundation in English Literature and Creative Writing.
Current Role at Entain
Jennifer Parkes serves as a Senior Creative Producer at Entain's internal agency, Wave Creative. In this role, she oversees creative production for major entertainment brands, including Ladbrokes, Coral, Foxy Bingo, and Gala Casino. Her responsibilities include managing the creative process and ensuring the delivery of high-quality content that aligns with the brands' objectives. Since joining Entain in 2021, she has contributed to various projects that enhance the visibility and engagement of these brands in the competitive entertainment market.
Previous Experience in Advertising and Production
Prior to her current position, Jennifer Parkes worked as a Freelance Senior Creative Producer from 2020 to 2021 in London. She also held the role of Project Manager at Pebble Studios from 2017 to 2019, where she managed multiple projects in the creative sector. Earlier in her career, she was an Account Executive at Isle of Man Advertising & Public Relations from 2012 to 2016, gaining valuable experience in client relations and campaign management. This diverse background has equipped her with a comprehensive understanding of the advertising and creative production landscape.
Educational Background and Qualifications
Jennifer Parkes has a solid educational foundation in creative disciplines. She studied at Lancaster University, where she earned a Bachelor of Arts in English Literature with Creative Writing from 2010 to 2012. Prior to that, she completed a Certificate of Higher Education in English at the University of Winchester from 2009 to 2010. She also holds a BTEC Diploma in Foundation Studies in Art and Design from the University College Isle of Man, completed in 2009. Additionally, she achieved A Levels and GCSEs at Castle Rushen High School, demonstrating a strong academic background.
Collaborations with Global Brands
Throughout her career, Jennifer Parkes has collaborated with major global brands such as Disney, Unilever, Microsoft, Carlsberg, Sony, and Subway. These collaborations have resulted in the creation of award-winning work across various media platforms. Her experience includes producing content for TV commercials, radio ads, and integrated campaigns, showcasing her versatility and ability to adapt to different formats and audiences. This extensive portfolio highlights her capability to deliver impactful creative solutions.
Professional Qualifications and Skills
Jennifer Parkes possesses professional qualifications from the Advertising Producers Association (APA) and the Institute of Practitioners in Advertising (IPA). These certifications reflect her commitment to industry standards and best practices in advertising and creative production. Her skill set includes expertise in managing creative projects, producing content across multiple platforms, and leading teams to achieve project goals. This combination of qualifications and experience positions her as a knowledgeable professional in the creative industry.