Jessica James
About Jessica James
Jessica James is a Commercial Optimisation Manager at Ladbrokes, currently working at Entain since 2021. She has extensive experience in marketing and conversion optimization, having previously held various roles at Entain and Carluccio's, where she significantly contributed to revenue growth and cost reduction.
Current Role at Entain
Jessica James serves as the Commercial Optimisation Manager at Ladbrokes, a position she has held since 2021. In this role, she focuses on enhancing commercial strategies and optimizing customer experiences to drive revenue growth. Her current tenure at Entain is based in Gibraltar, where she applies her expertise in conversion optimization to improve business outcomes.
Previous Experience at Entain
Prior to her current role, Jessica worked at Entain in various capacities. She served as the Conversion Manager for Ladbrokes from 2019 to 2021, where she contributed to significant revenue improvements. Earlier in 2019, she held the position of Cross Brand Promotions Marketing Executive, collaborating with brands such as Ladbrokes, Coral, Gala Bingo, and Foxy Bingo. Her experience at Entain spans over two years in Gibraltar.
Marketing Experience at Carluccio's
Jessica's marketing career includes a notable tenure at Carluccio's, where she worked from 2016 to 2019. Initially, she was the Marketing Coordinator for Digital & Print, and later transitioned to the role of Online Marketing Executive focused on CRM. During her time there, she achieved a 20% reduction in print costs and improved email click-through rates by 5% through design testing. She also developed a partnership with American Express, enhancing brand visibility.
Educational Background
Jessica holds a BSc in Philosophy and an MSc in Marketing Management from Birkbeck, University of London. She completed her BSc from 2013 to 2016 and her MSc from 2016 to 2017. Additionally, she pursued a Minidegree in Conversion Optimisation at CXL from 2021 to 2016, further enhancing her skills in marketing and optimization strategies.
Achievements in Revenue Generation
Throughout her career, Jessica has demonstrated a strong ability to drive revenue growth. At Entain, she led the refinement of gaming lobbies, resulting in an additional £1.6 million in revenue. She also delivered £2.3 million through incremental uplifts in customer journeys using A/B testing, showcasing her effectiveness in optimizing customer interactions and enhancing business performance.