Joana Remechido
About Joana Remechido
Joana Remechido is a Senior Manager of Sponsorships for LATAM at Entain, a position she has held since 2024. She has a diverse background in marketing and brand management, with experience at various companies including GSK, Johnson & Johnson, and Danone.
Work at Entain
Joana Remechido has been serving as the Senior Manager Sponsorships LATAM at Entain since 2024. In this role, she is responsible for overseeing sponsorship initiatives across the Latin American region. Prior to her current position, she worked as a Brand Manager for both Iberia and LATAM from 2022 to 2023. Her experience at Entain spans multiple roles, showcasing her expertise in brand management and sponsorships within the gaming and entertainment industry.
Education and Expertise
Joana Remechido holds a Master's degree in Communication Sciences with a focus on Marketing, Communication, and Advertising from Universidade Católica Portuguesa, where she studied from 2013 to 2017. Additionally, she completed a General Management Program at Católica Lisbon School of Business and Economics from 2020 to 2021. She also earned a Bachelor's degree in Anthropology from ISCTE - Instituto Universitário de Lisboa from 2010 to 2013, and another Bachelor's degree in Kulturanthropologie und Europäische Ethnologie from Goethe University Frankfurt in 2012.
Professional Background
Joana Remechido has a diverse professional background in marketing and brand management. She began her career as a Marketing OTC Trainee at GSK from 2015 to 2016. She then worked at Johnson & Johnson as a Junior Brand Activation Specialist from 2016 to 2017. Following this, she joined Danone, where she held various positions including Junior Brand Manager Health from 2018 to 2019 and Brand Manager from 2019 to 2022. She also worked at Deloitte as a Marketing & Communications Specialist from 2017 to 2018.
Career Progression
Joana Remechido's career has shown significant progression in the field of marketing and brand management. After her initial roles in trainee and junior positions, she advanced to Brand Manager at Danone, where she spent three years. Her return to Entain as Senior Manager Sponsorships LATAM in 2024 marks a continued trajectory of growth and responsibility in managing brand strategies and sponsorships in the competitive landscape of the gaming industry.