João Oliveira
About João Oliveira
João Oliveira serves as the Head of CRM and Loyalty for LatAm and Iberia at Entain, a position he has held since 2019. He has extensive experience in customer retention strategies within the online gaming industry and has previously worked in various roles at Entain since 2013.
Work at Entain
João Oliveira has been with Entain since 2013, holding various positions that reflect his expertise in customer relationship management. He currently serves as the Head of CRM and Loyalty for Latin America and Iberia, a role he has occupied since 2019. Prior to this, he worked as the CRM Sportsbook Manager for Brazil from 2016 to 2019, and as a Sports Marketing Executive for Brazil from 2013 to 2015. His tenure at Entain highlights his commitment to enhancing customer experiences within the online gaming sector.
Education and Expertise
João Oliveira studied at ESADE Business & Law School, where he completed the inDIGITAL Programme in Digital Management of Marketing and Sales in 2019. This program lasted for 11 months and equipped him with advanced skills in digital marketing strategies. His educational background supports his professional focus on customer retention strategies, CRM segmentation, and online player profile analysis within the gaming industry.
Background
João Oliveira has a diverse background in the online gaming and sports marketing sectors. He began his career at Entain as a Sports Marketing Executive in Montevideo, Uruguay, before moving to Brazil to further his role in CRM. His experience spans over a decade in various capacities, allowing him to develop a strong understanding of customer dynamics and market trends in Latin America and Iberia.
Achievements
Throughout his career at Entain, João Oliveira has demonstrated a strong capability in managing multinational teams and executing crisis management strategies in real-time product management scenarios. His focus on customer retention and loyalty has contributed to the development of effective CRM strategies that enhance user engagement and satisfaction within the online gaming industry.