John Larry Lopez
About John Larry Lopez
John Larry Lopez is a Campaign Executive at Entain, where he has worked since 2018. He specializes in campaign management using tools like Salesforce Marketing Cloud and Sitecore, and has a background in billing support from his previous role at Alorica.
Work at Entain
John Larry Lopez has served as a Campaign Executive at Entain since 2018. In this role, he is responsible for managing various campaign activities, ensuring they meet high standards of quality and compliance with brand guidelines and relevant legislation. He collaborates closely with Brand and Promotional teams to align campaigns with business objectives and extract critical data for informed decision-making. His expertise in campaign management tools enhances the effectiveness of marketing strategies within the organization.
Previous Experience at Alorica
Before joining Entain, John Larry Lopez worked at Alorica as a Billing Support Representative from 2015 to 2018. During his tenure in Manila, National Capital Region, Philippines, he developed skills in customer service and support. His role involved assisting customers with billing inquiries and issues, contributing to a better customer experience and retention.
Technical Proficiency in Campaign Management Tools
John Larry Lopez is proficient in using several campaign management tools, including Salesforce Marketing Cloud, Sitecore, and OptiMove. His expertise in these platforms allows him to effectively map, build, and test new customer journeys aimed at improving customer retention, activation, and overall customer value. This technical skill set is essential for executing successful marketing campaigns.
Education and Expertise
John Larry Lopez studied at St. Augustine School of Nursing, where he focused on Practical Nursing, Vocational Nursing, and Nursing Assistants. He achieved an Associate's degree in this field. His educational background provides him with a foundational understanding of care and support, which may complement his professional skills in customer engagement and campaign management.