Jussi Halme
About Jussi Halme
Jussi Halme serves as the Head of B2B at Entain, where he has worked since 2019. He has a diverse background in sports and marketing, having held various roles in organizations such as Codemasters, GTECH G2, and Probability PLC.
Current Role at Entain
Jussi Halme serves as the Head of B2B at Entain, a position he has held since 2019. In this role, he is responsible for providing B2B services to major operators including Danske Spil, PMU, and Sportium. He works closely with various teams within the organization, including corporate strategy, legal, tax, compliance, and technology. His responsibilities include negotiating bank guarantees, drafting contract extensions, and pitching for new business opportunities. Halme appreciates the dynamic nature of his role, which presents multiple challenges each day.
Previous Experience at Entain
Before becoming the Head of B2B, Jussi Halme worked at Entain as a Senior Commercial Manager from 2018 to 2019. His role involved managing commercial strategies and partnerships within the organization. This position provided him with valuable insights into the company's operations and laid the groundwork for his current leadership role.
Professional Background
Jussi Halme has a diverse professional background in the gaming and sports industries. He co-founded Ludos Interactive and worked there from 2012 to 2018. Prior to that, he held various positions at Probability PLC, including Marketing Services Director and Head of Customer Retention. He also worked at GTECH G2 as European Marketing Manager and Client Services Manager. His early career included a role as a Football Researcher at Codemasters and as an Accreditation Officer at UEFA.
Education and Qualifications
Jussi Halme has a strong educational background. He studied Sport Science at the University of Jyväskylä, earning a BSc from 2000 to 2003. He furthered his education by obtaining an MSc in Sport Psychology from Loughborough University in 2004. Currently, he is pursuing an MBA as a Senior Leader at the University of Exeter, which he is expected to complete in 2024.