Kamola Nurullaeva

Customer Experience & Knowledge Manager @ Entain

About Kamola Nurullaeva

Kamola Nurullaeva is a Customer Experience & Knowledge Manager at Entain, where she has worked since 2019. She has a background in marketing, holding a Master's degree in International Marketing and extensive experience in customer experience roles.

Work at Entain

Kamola Nurullaeva has been serving as the Customer Experience & Knowledge Manager at Entain since 2019. In this role, she focuses on enhancing customer experience and knowledge management strategies. Prior to her current position, she worked as a Customer Experience Process Improvement Analyst – Digital Transformation from 2014 to 2019, where she contributed to improving digital customer interactions. She began her career at Entain as a Customer Experience Analyst from 2012 to 2014 in Vienna, Austria, where she gathered insights to enhance customer service.

Education and Expertise

Kamola Nurullaeva holds a Master of Science in International Marketing from Mälardalen University. She also earned a Bachelor's degree in Business Management from Tashkent State Technical University. Her educational background provides a strong foundation in marketing principles and business management, which she applies in her professional roles, particularly in customer experience and process improvement.

Background

Before joining Entain, Kamola Nurullaeva worked at UCELL, where she held two positions. She was a Project Manager for Brand Transformation from 2011 to 2012, leading initiatives to enhance brand presence. Additionally, she served as a Product Specialist for Prepaid from 2010 to 2011. Her experience in these roles contributed to her expertise in product management and customer engagement.

Achievements

Kamola Nurullaeva created a product enhancement roadmap that included detailed feature requirements, scoping, user stories, and prioritization frameworks aimed at upgrading the customer service platform. She has also spearheaded the launch, testing, and adoption of new product features, ensuring that both internal teams and customers are well-equipped to utilize these enhancements. Furthermore, she serves as a Subject Matter Expert (SME) for Knowledge Transfer and Change Management charters.

Strategic Implementation

In her role, Kamola Nurullaeva has strategized Objectives and Key Results (OKRs) and implemented Key Performance Indicators (KPIs) to measure success and business impact. This strategic focus allows her to track performance effectively and ensure that customer experience initiatives align with overall business goals.

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