Kate Gifford
About Kate Gifford
Kate Gifford serves as the Head of Insights & Reporting at Entain, where she has worked since 2021. With a strong background in analytics and reporting across various industries, she has held key positions at companies such as Specsavers, Flight Centre Travel Group, and Virgin Australia.
Current Role at Entain
Kate Gifford serves as the Head of Insights & Reporting at Entain, a position she has held since 2021. In this role, she leads cross-functional working groups and projects aimed at streamlining key initiatives and fostering collaboration across various departments. Gifford represents the Insights & Reporting department on the Senior Leadership panel, contributing to strategic discussions and decision-making processes. She has transitioned the reporting function from a reactive, task-based group to a proactive, forward-looking team, enhancing the overall effectiveness of the department.
Previous Experience at Entain
Before her current role, Kate Gifford worked at Entain as the Head of Promotions from 2020 to 2021. During this time, she focused on developing promotional strategies and initiatives that aligned with the company's objectives. Her experience at Entain has allowed her to create an innovative environment within the Insights & Reporting team, emphasizing the importance of data-driven decision-making.
Professional Background
Kate Gifford has a diverse professional background in analytics and business intelligence. She has held various positions, including Senior Reporting & Analytics Advisor and Reporting & Analytics Specialist at Virgin Australia, where she worked from 2013 to 2016. Gifford also served as the Global Strategic Analytics Leader at Flight Centre Travel Group from 2016 to 2018. Her earlier roles include Business and Retail Analyst at SWAROVSKI and Merchandise Coordinator/Junior Buyer at The Good Guys.
Education and Qualifications
Kate Gifford holds a Bachelor of Business in Finance and Business Analysis from Swinburne University of Technology, which she completed from 2012 to 2016. She furthered her education by obtaining a Master of Business Administration from Deakin University between 2019 and 2021. Gifford also studied at Victoria University, achieving another bachelor's degree. Her educational background supports her expertise in analytics and business performance.
Key Contributions and Skills
At Entain, Kate Gifford has developed operational and analytical reports, dashboards, datasets, and other reporting tools for various departments, including trading, finance, risk, marketing, and product. Her ability to lead teams and drive collaboration has been instrumental in enhancing the reporting capabilities within the organization. Gifford's focus on innovation and proactive analytics has positioned her as a key player in the company's strategic initiatives.