Katharine King
About Katharine King
Katharine King serves as the Global Research Director at Entain, a position she has held since 2020. She has extensive experience in research and insight roles across various organizations, including Ladbrokes Coral and William Hill.
Work at Entain
Katharine King serves as the Global Research Director at Entain, a role she has held since 2020. In this position, she is responsible for overseeing research initiatives that inform the company's strategic decisions. Her work focuses on gathering insights that enhance customer experience and drive business growth. Entain is known for its commitment to innovation in the gaming and betting sectors, and King's expertise contributes to this mission.
Previous Experience at Ladbrokes Coral
Before joining Entain, Katharine King worked at Ladbrokes Coral as the Research & Insight Director from 2017 to 2020. During her three years in this role, she was based in Stratford and played a key role in developing research strategies that supported the company's objectives. Her insights helped shape marketing and operational strategies within the organization.
Career Background in Research
Katharine King's career in research spans over two decades, beginning with her role as a Research Executive at BMRB from 2000 to 2002. She advanced to Senior Research Executive at the same organization until 2004. Following this, she held various positions, including Head of Research and Head of Customer Insight at William Hill, and Research Director at Metro UK. Her extensive experience in research and strategy has equipped her with a deep understanding of market dynamics.
Education and Expertise
Katharine King completed her education at Cardiff University, where she earned a BA Joint Honours degree in French and English with a 2:1 classification from 1994 to 1998. Prior to that, she attended Beaconsfield High School, achieving qualifications in English, History, and French from 1988 to 1994. Her academic background provides a strong foundation for her analytical skills and research expertise.