Kathleen Stephenson
About Kathleen Stephenson
Kathleen Stephenson is a copywriter with extensive experience in marketing communications and brand management, particularly in the online gambling sector. She has worked for several companies, including bwin, GVC Group, and CASHPOINT, and has a strong academic background in History and Politics from University College London.
Work at Entain
Kathleen Stephenson has been employed at Entain as a Copywriter since 2020. In this role, she utilizes her expertise in content production and management to develop marketing materials that resonate with target audiences. Her experience in the online gambling sector informs her approach to creating effective campaigns within the sports betting industry. Working in Vienna, Austria, she contributes to Entain's marketing strategies by leveraging her background in customer interaction management.
Previous Experience in Marketing Communications
Before joining Entain, Kathleen Stephenson held several positions in marketing communications. She worked at bwin from 2012 to 2017 as part of the Customer Interaction Management (CIM) team, focusing on marketing communications and brand strategies in Vienna, Austria. Following her tenure at bwin, she served as CIM Manager for Central and Eastern Europe at GVC Group from 2017 to 2019. Her roles in these companies helped her develop a strong foundation in advertising and campaign marketing.
Campaign Management at CASHPOINT
Kathleen Stephenson worked at CASHPOINT as Campaign and Retention Manager from 2019 to 2020. In this position, she was responsible for developing and executing marketing campaigns aimed at customer retention and engagement. Her experience in this role further enhanced her skills in targeted marketing strategies within the online gambling industry, contributing to her overall expertise as a copywriter.
Education and Expertise
Kathleen Stephenson studied at University College London, where she earned a BA in History and Politics from 2004 to 2007. This academic background provides her with a unique perspective that informs her marketing strategies. Additionally, she completed her high school education at Vienna International School, achieving both the IB Diploma and Austrian Matura from 1996 to 2003. Her education complements her professional expertise in translating between English and German, which is beneficial for her content production efforts.
Background in Online Gambling
Kathleen Stephenson possesses a strong background in the online gambling sector, which enhances her ability to create targeted marketing campaigns. Her experience across various roles in marketing communications and customer interaction management has equipped her with the skills necessary to navigate the complexities of the sports betting industry. This background supports her effectiveness as a copywriter at Entain.