Keddie Campbell
About Keddie Campbell
Keddie Campbell is a Business Development Director at Entain, with a background in gaming operations and content delivery. He has held various leadership roles in the gaming industry, including positions at GVC Group and Coral, and has a degree in Management Sciences from Hull Business School.
Current Role at Entain
Keddie Campbell serves as the Business Development Director at Entain, a position held since 2021. In this role, Campbell focuses on driving business growth and developing strategic partnerships within the gaming and betting industry. The position is based in the United Kingdom and involves overseeing various initiatives aimed at enhancing the company's market presence.
Previous Experience at GVC Group
Prior to joining Entain, Keddie Campbell worked at GVC Group as the Head of Gaming Operations from 2018 to 2021. In this role, Campbell was responsible for managing gaming operations and ensuring compliance with industry regulations. This position contributed to the development of operational strategies that supported the company's objectives in the gaming sector.
Career at Coral
Keddie Campbell held multiple positions at Coral, starting as the Head of Machine Operations from 2013 to 2015, followed by the role of Head of Multichannel Content Delivery from 2015 to 2016. Campbell also served as the Machine Operations Manager from 2011 to 2013 and the Head of Third Party Content Management from 2016 to 2018. These roles involved overseeing various aspects of gaming operations and content delivery, contributing to Coral's operational efficiency.
Educational Background
Keddie Campbell studied Management Sciences at Hull Business School, University of Humberside and Lincolnshire, earning a Bachelor of Arts (BA) from 1995 to 1998. Additionally, Campbell completed a Mini MBA in Marketing at Marketing Week with Mark Ritson in 2020. This educational background provides a foundation in management and marketing principles applicable to the gaming industry.
Early Career at Gala Coral Group
Keddie Campbell began their career at Gala Coral Group, where they held various roles including Regional Machines Manager in 2011 and Interim Head of Machine Operations Bingo from 2010 to 2011. Campbell also served as Senior Machines Manager for a brief period in 2010. These early positions involved managing machine operations and regional oversight, laying the groundwork for a career in gaming operations.