Kertu Rohumägi

Creative Digital Manager @ Entain

About Kertu Rohumägi

Kertu Rohumägi is a Creative Digital Manager with a background in communications and public relations. She has held various roles in the digital and marketing sectors, including positions at Inbank and Aspire Global, and has academic qualifications in business and marketing from Tallinn University and TalTech.

Current Role at Entain

Kertu Rohumägi serves as the Creative Digital Manager at Entain, a position held since 2023. In this role, she is responsible for developing and implementing creative digital strategies to enhance the company's online presence. Her work focuses on engaging customers through innovative digital marketing initiatives. Based in Tallinn, Harjumaa, Estonia, she contributes to the company's mission of delivering a superior digital experience.

Previous Experience at Inbank

Prior to her current role, Kertu worked at Inbank as a Communications Specialist from 2021 to 2023. During her two-year tenure in Tallinn, she focused on managing internal and external communications, enhancing brand visibility, and fostering customer relationships. Her experience at Inbank equipped her with valuable skills in communication strategy and public relations.

Background in Public Relations

Kertu began her career as a PR Consultant at In Nomine, where she worked from 2019 to 2021. This role allowed her to develop her expertise in public relations, managing client communications and media relations. Her foundational experiences in PR set the stage for her subsequent roles in communications and digital marketing.

Education and Qualifications

Kertu holds a Bachelor of Commerce in Public Relations from Tallinn University, where she studied from 2014 to 2017. She furthered her education at TalTech – Tallinn University of Technology, earning a Master of Business Administration in Management and Marketing from 2020 to 2022. Additionally, she completed an Open Studies program in Management and Marketing at TalTech from 2019 to 2020, enhancing her academic background in business and marketing.

Experience in Customer Support and VIP Management

Kertu has experience in customer support and account management from her time at Aspire Global. She worked as an English Customer Support Specialist from 2017 to 2018 and later as an English VIP Personal Account Manager in 2018 for eight months in Malta. These roles provided her with insights into customer service excellence and relationship management, contributing to her overall professional development.

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