Kevin Furlong
About Kevin Furlong
Kevin Furlong serves as the Director of Product, Platform at Entain, where he has worked since 2020. With extensive experience in product management and customer relationship management across various companies, he has developed systems that enhance customer engagement and streamline account management.
Work at Entain
Kevin Furlong has been serving as the Director of Product, Platform at Entain since 2020. Based in Gibraltar, he oversees the integration of a single wallet system that supports both online and retail products across various brands. His role includes managing player account management systems, with a focus on user identification and profile management. Furlong has contributed to enhancing customer engagement through the implementation of real-time event detection systems as part of CRM tools.
Previous Experience in Product Management
Prior to his current role, Kevin Furlong worked at GVC Group as Director of Product, Platform from 2019 to 2020. He also held the position of Head of CRM Product at GVC Group from 2016 to 2019. Earlier in his career, he was Section Head for Platform Product Management CRM at bwin.party digital entertainment from 2012 to 2014. His extensive experience in product management spans various roles and companies, including a consultancy position at Sportsbet in 2010.
Education and Expertise
Kevin Furlong earned a Bachelor of Science degree in Psychology from Liverpool John Moores University, where he studied from 1997 to 2000. His educational background provides a foundation for understanding user behavior, which is essential in his roles within product management and customer relationship management.
Career in Gaming and Customer Engagement
Furlong's career in the gaming industry includes significant roles at Paddy Power, where he served as Online Sportsbook Manager from 2007 to 2010, and as Non-Retail Development from 2005 to 2007. He has experience managing customer service solutions, including live chat and chatbots, to enhance customer interaction and support. His work has consistently focused on improving customer engagement through innovative product solutions.