Krisanne Zarb
About Krisanne Zarb
Krisanne Zarb is a Senior Customer Relationship Management Planner at Entain, where she has worked since 2014. She holds a Bachelor of Arts from Canterbury Christ Church University and has expertise in CRM strategies, particularly using Optimove and Salesforce Marketing Cloud.
Work at Entain
Krisanne Zarb has been employed at Entain since 2014, serving as a Senior Customer Relationship Management Planner. In this role, she focuses on developing and implementing CRM strategies to enhance customer engagement and retention. Her tenure at Entain spans a decade, during which she has contributed to various initiatives aimed at improving customer relationships within the gambling and casinos sector. Zarb's position is based in Gibraltar, where she applies her expertise to drive CRM effectiveness.
Education and Expertise
Krisanne Zarb studied at Canterbury Christ Church University, where she earned a Bachelor of Arts degree from 2001 to 2004. Her educational background has provided her with a solid foundation in customer relationship management. Zarb possesses advanced skills in Salesforce Marketing Cloud and is proficient in using Optimove for CRM strategies. Additionally, she demonstrates strong capabilities in Microsoft Excel, which she utilizes for various CRM tasks.
Background
Krisanne Zarb has a strong background in the gambling and casinos industry. Her experience in this sector has equipped her with the necessary skills to navigate the complexities of customer relationship management within a competitive environment. Zarb's professional journey reflects her commitment to enhancing customer experiences and optimizing CRM processes.
Achievements
Krisanne Zarb's achievements include her long-standing role at Entain, where she has successfully implemented CRM strategies that align with the company's objectives. Her expertise in tools such as Optimove and Salesforce Marketing Cloud has contributed to the effectiveness of customer engagement initiatives. Zarb's proficiency in Microsoft Excel further supports her ability to analyze data and improve CRM outcomes.