Loreto Casas Cabello
About Loreto Casas Cabello
Loreto Casas Cabello serves as the Gala Casino Marketing Manager at Entain, bringing over a decade of experience in marketing across various sectors including online gaming and retail. With a strong educational background and multilingual capabilities, he has held key marketing roles at notable organizations such as GTECH, PartyGaming, and American Express.
Current Role at Entain
Loreto Casas Cabello serves as the Gala Casino Marketing Manager at Entain since 2017. In this role, he is responsible for overseeing marketing strategies and initiatives for the Gala Casino brand. His extensive experience in the gaming industry contributes to the development and execution of effective marketing campaigns aimed at enhancing customer engagement and driving revenue growth.
Previous Experience in Gaming Industry
Before joining Entain, Loreto held various positions in the gaming industry. He worked at GTECH Interactive as Bingo Networks Manager from 2013 to 2015 and as Head of Bingo and Games Networks from 2015 to 2016. Additionally, he was involved with PartyGaming in multiple roles, including Bingo Manager and Casino Player Marketing Manager, from 2007 to 2011. His tenure at Lottoland as Games Promotions Manager further solidified his expertise in gaming marketing.
Education and Professional Development
Loreto has a strong educational background in marketing and finance. He obtained a Bachelor of Science in Business & Management from the University of Maryland, European Division, and a Master of Science in Management from Boston University Brussels. He also holds a Masters in Marketing & Communications from IDE-CESEM and several postgraduate diplomas in Digital Marketing and Direct Marketing from the Digital Marketing Institute and ESIC: Business & Marketing School.
Diverse Industry Background
Loreto's professional experience spans various industries, including online gaming, retail, fast-moving consumer goods (FMCG), and financial services. He has worked with notable organizations such as American Express and Irish Distillers, where he held roles that involved marketing management and financial analysis. This diverse background equips him with a comprehensive understanding of different market dynamics and consumer behaviors.
Multilingual Capabilities
Loreto possesses multilingual capabilities, being bilingual in English and Spanish. He also has proficiency in French and conversational Portuguese. This linguistic skill set enhances his ability to communicate effectively in diverse markets and contributes to his success in international marketing roles.