Lucía Pontanilla Martínez
About Lucía Pontanilla Martínez
Lucía Pontanilla Martínez is a CRM Specialist at Entain, where she has worked since 2021 in Gibraltar. She holds a degree in Business Management with a specialization in Marketing and has extensive experience in customer service and CRM roles across various companies.
Work at Entain
Lucía Pontanilla Martínez has been employed at Entain as a CRM Specialist since 2021. In this role, she operates out of Gibraltar and collaborates closely with various stakeholders, including product marketing teams, country managers, and the Business Intelligence (BI) team. Her responsibilities include enhancing campaign performance and delivering training sessions to assist other teams in implementing new procedures for campaign optimization. Additionally, she is responsible for briefing and approving creative and publishing assets in coordination with the internal creative department.
Education and Expertise
Lucía Pontanilla Martínez holds a University degree in Business Management with a specialization in Marketing from Universidade de Vigo, where she studied from 2004 to 2009. She also completed a Master's degree in Tourism Planning at the same university from 2010 to 2012. Furthermore, she studied at the University of Economics in Bratislava for an Erasmus year, achieving a University degree in Business Management from 2007 to 2008. In 2015, she obtained a Certificate as a Teacher of Spanish as a Foreign Language from International House. Currently, she is pursuing a Bachelor's Degree in Linguistics at Universidad Nacional de Educación a Distancia (U.N.E.D.) since 2013.
Previous Work Experience
Prior to her current role at Entain, Lucía Pontanilla Martínez gained extensive experience in customer service and CRM. She worked at bet365 in various capacities, including as a VIP European Customer Account Advisor from 2016 to 2018 and as a CRM Operations Coordinator from 2018 to 2019. Before joining bet365, she served as a Customer Service Representative at Concentrix in Belfast from 2013 to 2015. Lucía also held internships at Banco Caixa Geral as a bank cashier in 2009 and at Hotel Balneario de Mondariz as a receptionist in 2011.
Skills and Responsibilities
In her role as a CRM Specialist, Lucía Pontanilla Martínez is responsible for optimizing campaign performance through collaboration with various teams. She delivers training sessions to ensure that other teams can effectively implement new procedures. Her role also involves briefing and signing off on creative and publishing assets, ensuring alignment with the company's marketing objectives. Lucía's expertise in CRM and marketing allows her to contribute significantly to the success of campaigns at Entain.