Manuel Fragoso
About Manuel Fragoso
Manuel Fragoso is a CRM Associate at Partypoker, with extensive experience in brand management and customer interaction within the gaming industry. He has worked at Entain in various roles since 2005, contributing to player marketing, loyalty programs, and compliance management.
Current Role at Partypoker
Manuel Fragoso currently serves as a CRM Associate (Casino) at Partypoker, a position he has held since 2019. In this role, he is responsible for developing and implementing customer relationship management strategies specifically for casino products. His work involves daily tracking and reporting of key business KPIs and player behaviors, ensuring that the company meets its performance targets. Fragoso acts as a key liaison between the customer support team and the business, facilitating communication and collaboration to enhance customer experience.
Experience at Entain
Manuel Fragoso has extensive experience with Entain, having worked in various roles from 2005 to 2018. His positions included Business Executive, Marketing Executive, and several roles in Player Marketing and Customer Interaction Management. He contributed to brand management and loyalty initiatives, focusing on enhancing customer engagement and retention. His tenure at Entain spanned over a decade, during which he developed cross-sell promotions and CRM campaigns for both casino and sportsbook products.
Previous Employment at Accenture
Before joining Entain, Manuel Fragoso worked as an Analyst at Accenture from 2003 to 2005. In this role, he gained valuable experience in data analysis and project management. His time at Accenture provided him with a strong foundation in analytical skills, which he later applied in his roles within the gaming and entertainment sectors.
Skills and Responsibilities
Manuel Fragoso's responsibilities include ensuring compliance with applicable regulations and effectively managing risks associated with customer interactions. He coordinates activities across various business functions and locations, working closely with creative and technical teams to ensure adherence to brand guidelines. His expertise in CRM and marketing strategies has been instrumental in driving customer loyalty and engagement within the gaming industry.
Career Progression
Manuel Fragoso's career progression reflects a strong focus on customer relationship management and marketing within the gaming sector. Starting as a Business Executive at Entain, he advanced through various roles, gaining expertise in player marketing and CRM. His diverse experience across different functions has equipped him with a comprehensive understanding of customer needs and business operations in the online gaming industry.