Mark Harkin
About Mark Harkin
Mark Harkin is the Head of Marketing & Casino at Betdaq Exchange, with over 15 years of experience in customer acquisition and CRM. He has previously held marketing roles at BetBright and The Very Group, and he specializes in data-driven strategies and personalization in marketing.
Work at Entain
Mark Harkin currently serves as the Head of Marketing & Casino for Betdaq Exchange at Entain, a role he has held since 2019. In this position, he oversees the optimization of customer relationship management (CRM) campaigns, focusing on offers, messaging, and creative elements to exceed key performance indicators (KPIs). He champions personalization across the business by developing and implementing a personalization-first CRM strategy. His responsibilities include enhancing customer lifecycle strategies and data segmentation through the use of machine learning and predictive modeling.
Previous Experience at BetBright
Prior to his current role at Entain, Mark Harkin worked at BetBright as the Head of Marketing from 2016 to 2019. During his three years in this position, he was responsible for creating and implementing the company's CRM strategy, which emphasized data-led holistic programs aimed at delivering profitable incremental results. His tenure at BetBright contributed to his extensive experience in marketing within the online gaming sector.
Career at The Very Group
Mark Harkin began his career at The Very Group, where he worked as an Online Targeting Strategy Analyst from 2013 to 2016. In this role, he focused on developing strategies to optimize online targeting efforts, contributing to the company's overall marketing objectives. His experience at The Very Group provided him with valuable insights into data analysis and online marketing strategies.
Educational Background
Mark Harkin has a solid educational foundation in technology and multimedia. He studied at Strabane Grammar from 1997 to 2003. He then pursued a Higher National Diploma (HND) in Software Engineering at North Down & Ards Institute of Further and Higher Education from 2005 to 2007. Following this, he earned a Bachelor’s Degree in IT and Multimedia from Liverpool John Moores University, completing his studies from 2007 to 2011.
Expertise in Marketing and CRM
With over 15 years of experience in customer acquisition, lifecycle CRM, and e-commerce, Mark Harkin specializes in digital innovation and personalized customer experiences. His expertise includes utilizing machine learning and predictive modeling to enhance marketing strategies. He has a proven track record in developing and implementing effective CRM strategies that drive customer engagement and profitability.